Cheryl Lynn Rybka (Krzywicki) is a dedicated marketing communications professional with a strong background in internal and external communications, publishing, writing and editing. She has proven strengths in project management and marketing initiatives and exhibits interpersonal communication and motivational skills within a team environment.
Areas of Expertise:
Cheryl Lynn supports the TMAC Metroplex by creating brochures, flyers and marketing campaigns. She promotes TMAC’s services and events through social media marketing and event planning.
Scope of Experience:
Cheryl Lynn has previously edited a monthly woman’s magazine, Society Life, distributed in northeast Tarrant County. She has worked on all editorial aspects of American Way and Celebrated Living, the in-flight magazines of American Airlines, throughout the production cycle while communicating with all levels of management throughout the company to continually update American’s “Insider” pages which promoted products and services to passengers. She played a vital role in generating, assigning and editing departments and features for publication in print and on the website for the magazine. She was instrumental in creating a marketing plan to improve American Way’s social media hits from a readership of 1.3 million people per issue.
At TMAC, Cheryl Lynn coordinates the creation and maintenance of the website which includes writing customer-centric content and creatively uses social media with additional innovative outreach initiatives to generate leads and deliver an effective marketing message.
Education and Training:
Cheryl Lynn received her Bachelor of Arts in Communications from DePaul University and her Master of Business Administration in Integrated Marketing Communications Roosevelt University. She has also taken computer animation classes from the Illinois Institute of Art.
Assistant Editor – Society Life magazine
Associate Editor – American Airlines
Marketing Manager – Corgi USA