Cheryl Lynn Rybka has a strong background in integrated marketing communications, publishing, marketing campaigns and marketing communications plans. She has proven strengths in connecting with the target market which includes creating video brochures, email blasts, events, partnerships and innovative marketing campaigns.
Areas of Expertise:
Cheryl Lynn herds cats, well, actually they are engineers, however she leads the team with various outreach initiatives. She supports the field by creating flyers, promoting TMAC’s services and events and developing and implementing new marketing campaigns.
Scope of Experience:
Cheryl Lynn has previously edited a monthly woman’s magazine, Society Life, distributed in northeast Tarrant County. She has worked on all editorial aspects of American Way and Celebrated Living, the in-flight magazines of American Airlines, throughout the production cycle while communicating with all levels of management throughout the company to continually update American’s “Insider” pages which promoted products and services to passengers. She played a vital role in generating, assigning and editing departments and features for publication in print and on the website for the magazine. She was instrumental in creating a marketing plan to improve American Way’s social media hits from a readership of 1.3 million people per issue.
At TMAC, Cheryl Lynn coordinates the creation and maintenance of the website which includes writing customer-centric content and creatively uses social media with additional innovative outreach initiatives to generate leads and deliver an effective marketing message.
Education and Training:
Cheryl Lynn received her Bachelor of Arts in Communications from DePaul University and her Master of Business Administration in Integrated Marketing Communications Roosevelt University. She has also taken computer animation classes from the Illinois Institute of Art.
Assistant Editor – Society Life magazine
Associate Editor – American Airlines
Crew Chief – American Airlines
Fleet Service Clerk – American Airlines
Marketing Manager – Corgi USA
Marketing Coordinator – Corgi USA
Ticket Agent – American Airlines